Focus on the Market Attack Plan (MAP) and Technology Readiness Criteria (TRLs)
When: August 28, 8:30 a.m. ET / 7:30 a.m. CT
The Time to Market (TTM) process is an empowering framework of action that brings together industry best practices while encouraging innovation and entrepreneurship to a variety of value-added business models. The focus of this introductory webinar is best practices for two key phases of the TTM - ‘front-end’ of the process (defining the technology commercialization ecosystem and developing a market attack plan using I-Corps-like principles) and on the ‘engine’ of the TTM process, technology readiness/maturity (TRLs criteria for Proof of Concept).
From this overview, participants will be exposed to the benefits of the TTM process and be positioned to apply for I-Corps and Technology Development funding programs. Tools for the MAP and TRLs will be provided. The presentation slides will be available for distribution after the webinar.
Dive into the TTM process, MAP, and Technology Commercialization Ecosystem
Uncover Technology Maturity best practices & tools
Snapshot of Design, Manufacturing, and Go-to-Market phases
Introduction to the Ecosystem Commercialization Partnership Model